LightInTheBox is a global online retail company that delivers products directly to consumers around the world. Founded in 2007, LightInTheBox has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through websites, which are available in multiple major languages.

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LightInTheBox offers products in the three core categories of apparel, small accessories and gadgets and home and garden.

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LightInTheBox’s innovative data-driven business model allows itself to offer customized products, such as wedding dress and evening dress, at scale for optimal marketing, merchandising and fulfillment.